Former Banker Creates Luxury Shoe Brand, “Heel’, His Company Now Provides Jobs For Local Shoemakers

From a banker to a successful shoemaker

Frederick Mawuli Deegbe is one of the revolutionary minds behind Heel the world a luxury shoemaking company in Accra.

Fred graduated from the Asheshi University where he served as the second president of the Ashesi Student Council, and played a lead role in helping define a culture for Ashesi’s student community.

A former banker, Fred decided to do something spectacular and create a luxury shoe brand.

Today, with his experience at Ashesi and a year after starting a shoe company, having dipped his toes in the fashion industry in his years after graduation, Fredrick was no stranger to the industry.

Heel of the world entered fruition after a fellow shoemaker told Frederick that a luxury shoe brand could never come out of Africa.

This led to Heel the world, a shoe making enterprise that was directed toward building up start-ups.

Frederick partnered up with Vijay Manu and Jeffery Manu, the trio have been working together ever since then. These young men work to empower Ghanaian businesses and prove that success, innovation, and luxury can originate from Ghana.

Each shoe is perfectly crafted, and in an array of colors and designs that make each pair a unique and standout piece.

Along with shoes, Heel the world has a collection of empowerment beads, a simple piece that is a reminder of the never ending potential within Africa.

The company is providing jobs for local shoemakers, has supported other young entrepreneurs financially and is planning to set up a resource repository for would-be entrepreneurs to tap into.

Fred is working to teach more young Africans about entrepreneurship and leadership; and Heel The World’s presence is being felt all over the world.

Heel The World also runs a small foundation that continues to work with non-profit organisations to support deprived communities in Ghana.

Source: LinkedIn

Email: elora.akpotosevbe@yahoo.com