“I Recorded Rush When I Wanted To Remind Myself Of Where I Was Coming From” – Ayra Starr

“I Recorded Rush When I Wanted To Remind Myself Of Where I Was Coming From” – Ayra Starr

Ayra Starr is about to celebrate her music video “Rush” crossing 100 million views on Youtube! Right now the video sits at 98 million views, and the song is still going crazy and will break the 100 million mark anytime now. Sitting down to talk about the music video, Ayra Starr and music video director TG Omori talked with VEVO about the creative process of the video, challenges faced, and more. Here is what both Ayra Starr and TG Omori had to say about the “Rush” video.

Ayra Starr and TG Omori on set of “Rush”
Speaking about the song “Rush”, Ayra Starr said:

AYRA STARR: I recorded “Rush” at a time where I was uncertain about a number of things and wanted to remind myself of where I was coming from. Also to make a song that inspires people, one they can easily relate with.

Speaking of the song amassing over 100 million streams, and the music video now being at 98 million, also almost 100 million streams, Ayra Starr said:

AYRA STARR: You know that feeling of knowing your hard work is paying off, coupled with the feeling of being blessed and supported. There’s also that feeling of “oh someone pinch me I need to know if this is really happening”. The numbers keep increasing and it’s mind blowing.

Speaking about the song becoming a viral trend on TikTok, Ayra Starr said:

AYRA STARR: It was beautiful to see how people love and relate with the song. One of the most fulfilling things for an artist is seeing people interpret a song in different ways even beyond how you envisaged while creating.

Speaking about working with the director TG Omori, Ayra Starr said:

AYRA STARR: TG is amazing and I’ve always respected him. We were going to work together at one point and one thing led to the other, it happened with “Rush”.

Speaking about Ayra, TG Omori said:

TG OMORI: Ayra Starr is a lovely person to work with, so much positive energy in one person which undoubtedly everyone got infected by.

Speaking about importance of expressing her creativity when creating music videos, Ayra Starr said:

AYRA STARR: I always have my creative input, even when everything is set, if there’s anything I think should be included or removed to make it perfect I always express myself. But not in a way that stands in the way of the director’s creativity.

Speaking about the struggles they faced filming the music video in Lagos, Nigeria, both TG Omori and Ayra starr had this to say:

TG OMORI: It was difficult but impossible is not a thing over here. Especially with the hood setup, as filming got prohibited and we weren’t informed till the day of the shoot. Shout out to the team and God we were able to pull through the hurdles.

AYRA STARR: I was having to stretch myself even with the crazy schedule at the time. Coming back into the country right in time for the shoot and leaving right after.

Talking about what they want viewers to take away from the music video, TG and Ayra said:

TG OMORI: The main message was the fact that she is blessed beyond material things, being blessed starts from the state of the mind which is where she was at the time.

AYRA STARR: I really just wanted and still want them to feel good about themselves.

Source: Jide Okonjo

Email: elora.akpotosevbe@yahoo.com