• Affiong Williams, a Nigerian woman, is the owner of ReelFruit, a nut company that creates job opportunities for women.

  • To show how the company is more women-centric, it is made of 100% women at the management level and 64% are normal employees – Williams uses the company to help women transverse obstacles and make a decent living without having to be dependents.

Affiong Williams is one of the few Nigerian women using business as a creative tool for gender activism. She runs one of the country’s leading dried fruit and nut companies. According to the US embassy, she uses her business to create opportunities for women and small farm holders.

She is one of the few making a great transformation in the country’s economy. Affong started ReelFruit five years ago with the intense passion to not only grow it into one of the country’s leading dried fruit companies, but one of the entities that make women reach their full potentials and overcome obstacles.

One of the challenges she said she faced was having people to believe she was building a serious business not just a lifestyle enterprise. “It was really difficult to get people to think that I was building a serious business versus a hobby or a lifestyle business,” she said.

Women make up 100% of her management team and 64% of her employee base as she gives people the hope to make a living.

To show how successful the company has been, its products are in over 350 stores, airlines, schools, and hotels across the nation. “I believe it’s companies like ReelFruit who are moving Nigeria forward in terms of creating jobs, buying raw materials from smallholder farmers, reducing unemployment and most importantly reducing poverty,” she said.

Source:Legit

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